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› Google Trailing Behind Instagram, TikTok: How Social Media is Changing the Travel Search Landscape
Google Trailing Behind Instagram, TikTok: How Social Media is Changing the Travel Search Landscape
2024-05-01 20:55:24| Hotel Resource
Recent studies highlight a significant trend: Gen Z (aged 18 & 24) is turning to social media for their travel searches. This age group bypasses Google in favor of visually&driven platforms like Instagram (67%) and TikTok (62%) to find places to stay.
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